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Lesson 1 of 0
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Lesson 1: Advocacy Navigator

Anne Schley March 14, 2021

Lesson 1: Part 2

Instructions: Complete the activities for each section. 

Estimated time: 1 hour

This section includes insights from advocacy groups about what makes a “winning” advocacy strategy and also offers suggestions for how to strengthen strategies, plans and practices for HIV prevention advocacy more generally. 

At the end of this section, learners will be able to

  • Recall key elements of an effective advocacy strategy
  • Identify ways to adapt and hone their strategies to better influence change

Activity 1.1: Advocacy Strategies for HIV Prevention

Complete the following steps:

  1. Review all of the resources below.
  2. Click on the blue hyperlinks in the box below to access the documents. 
  3. Use your browser’s back arrow button to return to this lesson page. 
  4. Reflect on the differences and similarities of the advocacy strategies which are described in the articles and consider their relevance to your work and context.
  5. Make notes in response to the questions below, and save these notes for future discussions with your assigned mentor. 
    • Are there any similarities to  the advocacy campaigns and/or projects you have been part of?
    • How can you adapt some of the suggested strategies for your own work and context?  
    • What additional resources do you need in order to start developing a formal advocacy strategy or to improve your current action plan?

Section 2: Successful Strategies for Advocates and Coalitions

Estimated Time: 3 hours  

This section includes content on the context within which advocacy happens and how to influence change within each context. 

At the end of this section, learners will be able to 

  • Understand advocacy strategies that others have used and reasons for their success

  • Identify key elements of  advocacy campaigns and strategies that others have used and that can be applied in practice

Activity 1.2: Case Studies

Complete the following steps:

  1. Select two case studies from the choices below to review in depth, and scan the remaining materials.
  2. Click on the blue text to access each resource.
  3. Use your browser’s back arrow button to return to this lesson page. 
  4. Save your responses to review with your mentor after the training. 
  5. Based on your review of the two case studies, answer the following questions on a separate sheet of paper.
    • How clear were the description(s) of the advocacy goal(s) and desired change(s) for each case study?
    • How applicable were the learnings and/or described advocacy strategies to your own work?
    • Do you agree/disagree with the advocacy approach (as described in the case study)? Why/why not? What would you do differently (if applicable)

Section 3: Templates and Tools for Advocates

Estimated Time: 3 hours 

This section includes five case studies about different advocacy campaigns. 

At the end of this section, learners will be able to

  • Recall key advocacy strategies that others have used and reasons for their success

  • Identify successful elements of campaigns/strategies the others have used and understand how to apply some of them in their own work  

Activity 1.3: Examples of Advocacy Tools

Complete the following steps:

  1. Click on each oft the hyperlinks below and save the documents to your computer.  
  2. Review the examples of advocacy tools in detail. 
  3. Make notes about the potential usefulness and application of each tool or resource in your context.
  4. Describe any further learning, technical support and resources that you would need in order to adapt and integrate them into your work. 
  5. Save your notes and responses to inform future discussions with your mentor.

Section 4: Training and Supporting Others in the Field

Estimated Time: 3 hours 

In this section, learners will review examples of training materials and toolkits to support other advocates — to ultimately strengthen their skills in influencing change.  

At the end of this section, learners will be able to

  • Understand how to potentially tailor and apply two of the resources that can support other advocates
  • Recall ways to leverage and adapt existing resources to improve  their own advocacy practice. 

Activity 1.4: Training Resources

Complete the following steps:

  1. Review each resource below.
  2. Click on the blue hyperlinks below and save copies of each document for reference. 
  3. Use your browser’s back arrow button to return to this lesson page. 
  4. For each resource, make notes in response to the following questions:
    • Is this toolkit useful for your context? Why/why not?
    • How can you adapt and use the tool or training aid in your  own work? 


Congratulations! You have completed Lesson 1

In preparation for the first discussion with your assigned mentor, please makes detailed notes in response to the questions below. Remember to save your work. 

  • How has your understanding of HIV prevention advocacy strategies changed as as result of this lesson content?
  • What are the key elements of your own advocacy goal(s) and plans?
  • What other information, guidance and/or professional and learning experiences do you need in order to develop (or strengthen) your own strategies and action plans? 
  • What other resources or support do you require in order to actually execute your plan or improvements to existing strategies? 

Ensure you have completed all of the required steps for Lesson 1 before proceeding to Lesson 2. Please browse the additional recommended reading on the Materials page associated with this lesson. 

As a complement to this course, learners are encouraged to browse the following fact-sheets, policy briefs and other helpful materials developed by AVAC's Fellows Program.

Ulanda Mtamba | AVAC Fellow

Deloune Matongo | AVAC

Spotlight on Recent Resources and Blogs From AVAC

Advocates Take the Bullhorn in 2020: New Resources on advocates making the case, building the evidence base and challenging decision-makers to action

Critical Resources for COVID-19 and HIV Advocacy: To make headway against both HIV and COVID-19, we must demand commitment to science and evidence, collaboration and innovation. 

HIV activists call for longer HIV treatment refills

APHA uses social media to highlight pressing issues and the work of communities  

Additional Recommended Resources 

Advocacy Accelerator Library: Regularly updated resources from African advocacy groups and advocates  

Making Waves amplifies the advocacy work women are doing around the world through collaborating and documenting the priorities and perspectives that come from our global collective expertise.

Putting Intersectionality Into Practice